SAMANAGE

When we first starting working with Samanage, the young company’s messaging was straightforward and product focused: they were the only unified service desk and asset management software built in the cloud. They also exhibited a palpable commitment to outstanding customer service, openly stating that they wanted to be known as “the one company that offers a service desk product, service and community that, for all intents and purposes, customers become happily addicted to.”

But the IT departments Samanage served were now being tasked by their companies to do more than provide a lovable IT service desk experience. The C-suite and department managers of these companies urgently needed to see bottom-line metrics, informed by salient data delivering actionable insights. And every department within a company had service needs; creating a demand for enterprise service solutions beyond IT.

Samanage’s product and R&D departments quickly pivoted, offering an enterprise service solution that makes company data easily visible with AI capabilities for future growth, and a customized solution for companies already using Salesforce.

Now they simply had to tell their prospects, customers and investors about their vision and how Samanage could help companies see everything that matters: the people, the places, the machines and devices, the software—and the relationships between them. Set of 1 worked with the CEO, marketing and product teams to create messaging that captured the imagination of the industry as well as customers. In 2019, the company was acquired by SolarWinds, a leading global provider of powerful and affordable IT infrastructure management software.