Client Stories
CREE lighting
Cree was established in 1987 based on semiconductor technology originally developed at NC State University. A company literally built to innovate, Cree developed the first blue light-emitting diode, released the world’s first commercial SiC wafers, created the industry’s first GaN HEMT on SiC and launched the world’s first commercially viable LED fixtures, including the first IPx5-Rated SMD LEDs for video screens. All before 2010.
This pace of innovation has never slowed, and Cree Lighting is now a separate business owned by IDEAL Industries.
If you think Cree Lighting sounds like a company of smart engineering geeks striving to change the human experience of artificial lighting, well, you’d be right.
But the majority of people who buy Cree Lighting products— building facility managers, architects, commercial developers, hospital administrators and the owners of big box retail , sports arenas and automotive dealerships—don’t speak geek. Which is where we come in.
Set of 1 works regularly with Cree Lighting to help name, brand and position new technologies and products, and to create message strategies and content such as case studies, white papers, brochures, digital content and videos that capture the details of their technologies sufficiently for fellow engineers, but in ways that still engage, excite and educate their laymen customers.
