BIOVENTUS

A global company established in 2012, Bioventus develops and/or markets orthobiologic solutions for bone healing, bone graft and osteoarthritis (OA). The company’s EXOGEN Ultrasound Bone Healing System uses safe, painless ultrasound waves to activate cells near the site of a broken bone to stimulate the body’s natural healing process, a proven, cost-effective alternative to more invasive options. Bioventus’ joint pain injection therapies provide a natural joint lubricant that relieves OA pain, improves mobility, and helps patients get back to their normal activities.

Bioventus products are prescribed by physicians—making the marketing process similar to the one used by pharma companies: promote and sell directly to physicians while driving patient demand. And like pharma, this requires different messaging strategies for physicians and patients.

Bioventus was comfortable speaking to physicians and sharing detailed clinical data. But they found simplifying that messaging to educate, engage and influence prospective patients a challenge. Set of 1 helps the company create patient-directed message strategies and visual concepts that effectively engage and influence patients worldwide, especially for product launches and new websites.